Since the First Industrial Revolution our production processes haven’t changed too much. We keep the centralized production, the explosion of natural resources, and growth addicted, believing that it will clean our environment and level the balance of the access to environmental and social rights.
We keep designing products and objectualizng desing by making desirable goods, increasing the distance between how we produce, what we really need, and where we impact.
Amazed by the technological advances and by its formal possibilities within the creative design process, we have been dazzled by techniques, forgetting the context. We have discreetly and isolatedly overdesigned the things that surround us, but we have not been able to integrate and articulate what we produce to build a unitary and regenerative environment.
A strong product- service relationship contributes to building significant experiences which allow the creation of transformations of high positive impact in our environment. Transforming design practice from a service discipline to one of strategic transformation.
“Every product is a system, whether it’s tangible, intangible, information, actional. But the ability to grasp the wholeness takes us beyond the bits and pieces, takes us beyond the tricks of skill that are such an obsessive concern in design education today.”
Richard Buchanan. Wicked Problems in Design Thinking
The Master in Design for Distributed Innovation (MDDI) program is a research and innovation ecosystem for creative professionals, entrepreneurs, policymakers and agents of change who want to realize real-world responses to the climate crisis, social injustice and biodiversity loss. It builds on a Distributed Design approach, which is one that sees design as a democratic, open practice focused on systems, not products.
In this way, the program balances advanced technologies with social dynamics and covers immediate topics such as regenerative design, hybrid technologies, new materials, value creation and social innovation in both urban and rural territories. It employs the logics of distributed infrastructure for local manufacturing, such as digital fabrication, with implementation strategies that can create real impact in cities and bioregions.