The project that IAAC has designed and developed for the BEAT Barcelona stage, a unique networking and multi-sensory entertainment space part of the 2023 World Mobile Congress showfloor, has been unveiled today during a press conference held in the Main Hall of the Institute.
Laia Bonet, Deputy Mayor of the Barcelona City Council, John Hoffman, CEO of GSMA Ltd. and organiser of the Mobile World Congress, Francesc Fajula, Mobile World Capital Foundation Director, together with representatives of the largest Music Festivals of Barcelona, such as Sónar, Cruïlla and MIRA Digital Arts Festival, took part to the press event, underlining the importance for Barcelona to consolidate itself as the headquarters of the largest Mobile event in the world.
Inspired by the urban innovation map proposed by the Green Deal 2030, the BEAT Stage is a 2,765 m² open-air space that recreates, with a sustainable design, the Barcelona coastline. The design and manufacturing have been led by Daniel Ibañez and Vicente Guallart, IAAC Director and Co-founder respectively, supported by IAAC’s faculty, researchers, and students.
Located on the North Access terrace of the fair, the BEAT area blends art, design, technology, music and gastronomy by providing a space for activities and networking during the day, and technological experiences and music curated by Sónar, Cruïlla and MIRA Digital Arts Festival at nightfall.
For this stage, IAAC led the design of a sustainable and unique proposal that recreates the Barcelona coastline, from Besòs to Llobregat, featuring some of the most important landmarks of the city, such as the three chimneys of the Besòs?, the Ciutadella Park?, the Montjuïc hill? and the Port of Barcelona?.
?The project, developed in collaboration with external industry partners and collaborators such as Tallfusta, Finsa-Xilonor and Miguel Nevado, underlines the importance of the ecological and technological transition of cities, based on a sustainable architecture which allows construction with a reduced environmental impact, by using 100% natural, biodegradable, recyclable and local materials, such as wood?.
The entire space has been manufactured by using robotic construction and digital fabrication techniques, which integrate the most innovative softwares and AI for a personalised and precise parametric design: a series of technologies that is redefining the future of architecture.
This project is powered by MASS MADERA, a network of Spanish pioneers in industrialised solid wood construction, including cities, governments, companies, organisations and architects from around the country. This network is being coordinated by IAAC, whose main objective is to promote the development of mass timber construction, and the reduction of CO2 emissions associated with it.
