The Institute for Advanced Architecture of Catalonia (IAAC) has proudly collaborated with Ceràmica Cumella in the production of the ceramic tiles for the “Nutura. Re-Experiencing Nature” pavilion designed by Benedetta Tagliabue – EMBT architects for Roca for the Fuorisalone 2023 within the framework of the Milano Design Week 2023. The pavilion can be visited from the 17th to 26th of April in the courtyard of the Università degli Studi di Milano as part of the Interni Design Re-Evolution exhibition event.
Nutura, the pavilion designed by Benedetta Tagliabue – EMBT Architects for Roca, features organic shapes and neutral colors that reflect the beauty of land and sea. Inspired by the Mediterranean, the design incorporates a range of browns and blues that create a calming and serene atmosphere, allowing visitors to interact slowly with nature’s elements.
Nutura. Re-experiencing Nature. Benedetta Tagliabue – EMBT Architects © Marcela Grassi. Roca.
IAAC collaborated with Ceràmica Cumella to combine traditional craftsmanship with technology and create the ceramic tiles for the pavilion. The use of technology in Nutura is apparent in the application of an algorithm designed by IAAC: with the help of a robot, the algorithm was used to transform some allegorical drawings of Roca’s latest collection into milling on the ceramic tiles covering the floor of the pavilion. This innovative approach to design showcases the balance between tradition and modernity, resulting in a great display that pays homage to the beauty of nature.
The Nutura pavilion underscores the critical significance of fusing natural elements with both technology and traditional craftsmanship. Through its design and the hidden message on its tiles, the pavilion generates an immersive and multisensory experience that captivates visitors.
About Milano Design Week
The Milano Design Week, which includes the Salone del Mobile and Fuorisalone, is the largest and most important international design fair in the world, attracting designers, architects, industry professionals, and design enthusiasts from all over the globe. The event features a wide range of exhibitions, product launches, installations, and events, showcasing the latest in design and innovation across a variety of disciplines, including furniture, lighting, textiles, and accessories. It is a platform for established and emerging designers and brands to showcase their work, exchange ideas, and connect with potential clients and collaborators.
Credits
Pavilion Design
Benedetta Tagliabue – EMBT Architects
Principal architects – Benedetta Tagliabue
Project director – Nazaret Busto Rodríguez
Team – Artemis Papakosta, Alessia Zani, Sara Manfredini, Arturo Mc Clean, Gabriele Rotelli, Darragh Casey, Lluc Miralles, Asier Lacarra, Rim Bouarourou, Eoghan Mccague, Andrea Norcini, Simone Damiani, Sofia Dini
Collaborators
Ceramics – Ceràmica Cumella – Toni Cumella & team
Robotic – IAAC – Ricardo Mayor & Alexandre Dubor
Constructor – TAGI
Video Creative direction – Isern Serra
Video 3D artists – Julia Ipolito and Joe Mortell
Graphics – Clase
Photography – Marcela Grassi
