The Italian ambassador in Spain visited IAAC Fab Lab Barcelona last Monday to share views on the project #ITmakES, a set of projects designed by the Italian Embassy on the know-how and the new made in Italy: a concept that surpasses the idea of a set of products and the limits of a national territory.

The ambassador had the opportunity to share his views with the director of institutional relations of IAAC, Silvia Brandi, the director of visiting programs, Aldo Sollazzo (both Italians) and Fab Lab Barcelona coordinator Luciana Asinari. The visit allowed to seek new forms of collaboration between the two institutions, strengthen relations and show the latest advances in advanced architecture and advanced manufacturing to the diplomatic delegation.

The new “Made in Italy” is a way of producing that combines beauty, functionality, know-how and tradition with the new technologies and with the concepts of environmental sustainability and social responsibility. The new made in Italy is based on the return to the territorial dimension, the revaluation of local development through cohesive companies, capable of interacting profitably, generating development and synergies with the social, economic and cultural context in which they operate.

The capacity for international projection of these local productive environments, the comings and goings of the “brains” – also thanks to the “Erasmus generation” and the movements of people from Italy to Europe and the rest of the world – create and organize identities and manners to innovate “glocally”.

This advanced scheme of shared production (know-how – tradition – new technologies – cultural miscegenation) that we are observing today represents a new and relevant field for the development of economic relations between Italy and Spain. And it is also an example of how international recognition can be recognized, shared and disseminated.