Date: Tuesday, December 3, 2024
Time: 18:30 (CET)
Location: IAAC Main Hall, Pujades 102, Barcelona
Lecture Title: Strong by Form: Digital Wood, the Next Generation of Biocomposites.
About the Speakers
Jacinto Seguí is the Director of Collaborative Developments at Finsa, a leading company in the industrial transformation of wood. With a focus on sustainable innovation, Seguí brings extensive experience in developing collaborative processes to tackle industrialization, digitalization, and decarbonization in the construction industry. His work aligns with Finsa’s mission to make construction more efficient and sustainable by incorporating wood as a key material in reducing environmental impact throughout the value chain.
Andrés Mitnik is the CEO of Strong by Form, an innovative company revolutionizing lightweight structural solutions by merging the sustainability of wood with the high performance and efficiency of advanced composites. An environmental engineer and economist, Mitnik holds a master’s degree from Harvard and another in Urban Planning from New York University. With extensive international experience in strategic consulting in New York and scaling global startups, his career reflects a deep passion for technology and sustainability. This passion has driven his work across every continent except Antarctica.
Lecture Description
Wood is an extraordinary material: lightweight, strong, and with an environmental impact that is only a fraction of that of steel, concrete, or aluminum. However, for it to truly play a key role in the fight against climate change, we must use it more efficiently and adapt it to transform industries where it is not yet a viable option.
At Strong by Form, we have revolutionized wood by applying the logic of advanced composite materials, combining material science, structural optimization, and digital fabrication, all driven by an essential dose of creativity.
At Finsa, we tackle the major challenges of industrialization, digitalization, and decarbonization in construction, with the ultimate goal of making the construction industry more sustainable. Wood is an exceptional material that acts as a lever to decarbonize the entire value chain—from manufacturing and construction to the maintenance of real estate assets—making them more efficient and sustainable.
In this talk, we will explore how these innovations are positioning wood as a central player in the transition toward a more sustainable and resilient future.
Program
18:15 – Doors Open
18:30 – Welcome and Introduction
18:40 – Lecture by Jacinto Seguí
19:10 – Lecture by Andrés Mitnik
19:40 – Q&A Session
20:00 – Refreshments
[Register now to secure your spot, spots are limited]