Noel Criado is an economist and consultant specialised in advising, creating and implementing areas of business development and strategic relations formed at the University of Barcelona (Spain) and the University of Maastricht (The Netherlands). Since 2005 he has helped educational institutions deploy strategic partnership and knowledge monetisation models through applied innovation processes. Previously he was Head of the Marketing and Communication Department, as well as Head of Corporate and Institutional Relations at Elisava, and developed several positions in multinational companies, such as Product Manager at Esselte and Market Research Analyst at the headquarters of Naturgy Energy Group.