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Maria Augusta Kroetz: Mapping Cities with Data After IAAC

What does an urban planner do with data after a master at IAAC? Maria Augusta Kroetz sums it up in three words: “I make maps.” Maps of how a city is connected, who can reach a hospital, where heat and floods hit hardest.

Maria Augusta Kroetz is a Brazilian architect and urban planner specialised in urban data analysis and visualisation. She studied architecture and urban planning at the Universidade Federal do Paraná and the University of Bologna, and graduated in 2023 from the Master in City & Technology at the Institute for Advanced Architecture of Catalonia (IAAC). The Master in City & Technology is no longer offered: today urbanism at IAAC is studied within the Master in Advanced Architecture, through the Urban Planning & Data Analytics research studio. Maria Augusta is a mobility planner at Systematica in Milan, teaches urban data and develops independent research. She shared her story at the IAAC Alumni Dialogues.

Graduated 2023
Degree Master in City & Technology, IAAC (urbanism at IAAC is today part of the Master in Advanced Architecture, with its Urban Planning & Data Analytics research studio)
Country Brazil
Today Mobility Planner, Systematica, Milan; independent researcher and teacher
Expertise Urban data analysis and visualisation, mobility planning, GIS, machine learning for urban analysis, Python
IAAC Barcelona
IAAC Barcelona

A career built on urban data

Maria Augusta’s path goes deep into the urban side of IAAC’s work. She has collaborated with Systematica, where she is a mobility planner, and with its research initiative on sustainable transport, with an urban data studio in Barcelona that she started working with during the master, and with her own company in Brazil, where she continues to work on data analysis. She has also recently obtained a professional qualification as a territorial planner in Italy.

She teaches too: she developed a course on how to evaluate public policies in cities with data, and is building a complete course on using urban data to plan better cities.

What her maps show

Her maps cover many questions. Network maps show which streets connect a city and which ones people use most, which helps integrate new developments and master plans into the existing fabric. Activity maps use points of interest to show where restaurants, shops and services concentrate. Accessibility maps cross population and travel time: for a hospital competition, they showed how many people could reach the site and from where.

Other maps reveal risk. For New Delhi, layers of satellite imagery, building data and vegetation built a map of environmental fragility, showing areas more exposed to fires or rising river levels. In Brazil, drone images segmented with machine learning showed where a city needs more vegetation and where the lack of permeable soil increases flood risk. With Systematica’s research team she mapped urban heat using street images and machine learning, showing the power of vegetation and shade to cool streets in summer.

“IAAC was a testing ground where we were encouraged to make mistakes and grow from them.”

Maria Augusta Kroetz (Master in City & Technology, 2023), IAAC Alumni Dialogues
IAAC Barcelona

What IAAC gave her

“Every time we developed a new project, we were overcoming the limits of what already existed,” Maria Augusta said. “We were inventing new analyses, inventing new indices.” That environment gave her the courage to try things for the first time and to accept mistakes as part of the process. Coding was the biggest change: “At the beginning it was very scary. Today I don’t finish a project without running some Python scripts.”

She also learned from teaching her classmates and being taught by them, something she now continues as a teacher.

Her view on artificial intelligence

During her master, ChatGPT was launched a week before her thesis reviews, and it changed the way she programmes. She sees artificial intelligence as a major question for urban planning, architecture and computational design, and as a tool to be used with solid foundations and studied properly, “not something to be afraid of.”

Frequently asked questions

Can I still study the Master in City & Technology at IAAC?

The Master in City & Technology is no longer offered. Today urbanism at IAAC is studied within the Master in Advanced Architecture, through the Urban Planning & Data Analytics research studio. Maria Augusta Kroetz graduated from the Master in City & Technology in 2023.

What can I do after studying urbanism and urban data at IAAC?

Graduates work in urban and mobility planning, data analysis, consultancy, research and teaching. Maria Augusta Kroetz is a mobility planner at Systematica in Milan and teaches how to use urban data to plan cities.

Do I need to know programming before studying urban data at IAAC?

No. Maria Augusta Kroetz had no coding experience when she started. By the second semester programming made her work much faster, and today she uses Python in every project.

How did Maria Augusta Kroetz find her job after IAAC?

Through the IAAC network, a portfolio transformed by the master and the skills developed during the programme. She also sent applications to around 40 companies before finding the right position.

Study urbanism at IAAC

Urbanism at IAAC is part of the Master in Advanced Architecture, through the Urban Planning & Data Analytics research studio: sensing technologies, data analysis and participatory methods for the city.
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