Xavier Marcet

Xavier Marcet is the President of IAAC since June 2019. He also leads Lead to Change, a consultancy focused on strategic innovation for businesses, governments, and universities, with locations in Barcelona, Boston, and Santiago de Chile. As the founder of 8Wires, a startup addressing Big Data-related issues, he has previously served as CEO of several companies across various sectors and has led multiple projects in public administration and academia.

His consultancy work spans numerous countries, including France, England, Italy, Poland, the USA, Mexico, and others, focusing on strategy, innovation, and corporate entrepreneurship. Xavier has received his academic training from prestigious institutions such as Universitat Autònoma de Barcelona, ESADE, IESE, and HAAS Business School (UC Berkeley). Currently, he teaches strategy, innovation, and entrepreneurship at Barcelona Business School (Pompeu Fabra University) and is the founder and president of the Barcelona Drucker Society.

An accomplished author, his recent publications include “Cosas que aprendemos después” (2010), “Innovación Pública” (2013), and “Esquivar la mediocridad” (2018). He has maintained a blog since 2007 dedicated to innovation, strategy, and entrepreneurship (www.xaviermarcet.com) and regularly contributes articles on management to the newspaper La Vanguardia.