Alex Ollero is an architect graduated from the School of Architecture of Madrid (ETSAM). Throughout his career, he has worked as an editor for Arquitectura Viva; he has been a designer for Jakob+MacFarlane Architects in Paris and he has designed and developed the graphic concepts of A+T Architecture Publishers. In addition, he has worked as a consultant for several advertising agencies such as Young & Rubicam; he has defined shopper-marketing strategies alongside LabStore Madrid and he has worked as a retail-design consultant for Blank Architects in Moscow. In the past years, he has worked as an art director for the strategic design consultancy 3G Smart Group.