IAAC and Sónar+D festival join forces to showcase the latest advances in interaction technology. PlayBall! and Augmented Senses projects, developed by Master in Advanced Interaction (MAI) students, will be exhibited from 13 to 15 June at the festival.
IAAC presents at the Sónar+D 2018 MarketLab, PlayBall! and Augmented Senses, two projects that combine innovation and creativity resulting from the work of the students of the 2017-2018 edition of the Master in Advanced Interaction (MAI). The Sónar+D congress is the international event of digital transformation and creative industries that has been held in Barcelona since 2012 and plays a complementary role in the overall programme of activities at Sónar Festival between 13 and 16 June.
In this sixth edition of Sonar +D, IAAC participates with the exhibition of projects such as PlayBall!, an interactive installation developed for the Festival Llum BCN 2018 where students reinterpret the notion of light through the lens of design and interaction creating a playful system where many participants can play together to create a visual and auditory experience.