Aida Rodríguez studied International Commerce. Aida previously worked for Inditex, Desigual and Deezer as a product manager. In 2012 joined MIRA Festival; a digital arts festival based on three interconnected areas: exhibition, dissemination and education, and is held annually in Barcelona (since 2011) and Berlin (since 2016). Focused on new trends in digital culture and technology, the festival features a programme comprised of audiovisual shows in both traditional and fulldome formats, digital art installations, 3D sound shows, fulldome screenings, conferences, presentations and workshops.

In 2013 MIRA won the the prize to the most innovative festival in Catalonia. Since then, she’s been managing the communication strategy and guiding the festival creative campaigns. Since 2018 she’s the festival co-director.